data enrichment

Clearbit

Clearbit enriches leads with company and person data. This profile covers what it does, how it is priced, and where it stops being the right choice.

What the product actually does

Clearbit resolves an email address or a domain to a company profile: size, industry, revenue range, technologies in use, and the person's role. The resolution happens at form-fill time, which lets a marketing team route and score a lead before it reaches the CRM.

The reveal and enrichment APIs are the same data accessed differently — one resolves a single identifier in real time, the other enriches a list in batch.

How pricing works once you are inside

Per credit, with different credit types for different products. A company lookup costs one kind of credit and a person enrichment costs another, and the allowances are separate, which makes the effective cost hard to compare against a competitor's flat per-record price.

The free tier is generous enough to evaluate the resolution quality, which is the thing worth evaluating — the coverage difference between providers shows up immediately on your own list.

Where it breaks down

Coverage on small companies. The database is strongest on organisations with a public web presence and weakest on the long tail, which is exactly where a team selling to SMBs needs it.

The real-time lookup also adds latency to a form submission. A slow enrichment call in the critical path of a signup is a conversion cost, and the mitigation is to enrich asynchronously.

What switching costs

Low. The data lands in the CRM and the integration is a form handler; replacing the provider is a configuration change.

Sources

Clearbit public documentation and pricing page, read October 2026.