The B2B sales stack, profiled honestly

profiles of the companies behind sales and lead intelligence

Sales tooling is a category where the marketing is unusually loud and the differences that matter are unusually quiet. Every vendor claims the largest database, the best intent data and the highest match rate. Almost none of them publish the numbers that decide whether the tool works for your market: coverage in your specific segment, bounce rate on a cold list, and what the bill looks like at month twelve rather than month one.

This site profiles the tools that make up a modern sales stack — prospecting databases, enrichment layers, capture extensions — and tries to describe each one in the terms that actually decide a purchase. What does it do that a cheaper alternative does not. Where does it stop being the right choice. What does leaving cost.

The profiles are written from public documentation, published pricing and the vendor's own material. Where a vendor does not publish pricing, the structure of the deal is described rather than guessed at. Every claim points back to something the vendor has said about itself.

Profiles

• Apollo.io prospecting

  Apollo.io is a prospecting product that combines a contact database with sequencing. This profile covers what it does, how it is priced, and where it stops being the right choice.

• Hunter email discovery

  Hunter is a email discovery product that finds and verifies work addresses. This profile covers what it does, how it is priced, and where it stops being the right choice.

• Clay data enrichment

  Clay is a data enrichment product that chains providers into one waterfall. This profile covers what it does, how it is priced, and where it stops being the right choice.

• Cognism compliant data

  Cognism is a compliant data product that focuses on GDPR-safe mobile numbers. This profile covers what it does, how it is priced, and where it stops being the right choice.

• ZoomInfo sales intelligence

  ZoomInfo is a sales intelligence product that indexes firmographic and contact data. This profile covers what it does, how it is priced, and where it stops being the right choice.

• LeadIQ capture

  LeadIQ is a capture product that pulls prospect data while you browse. This profile covers what it does, how it is priced, and where it stops being the right choice.